AI Insights · Timothy · April 2023
Top 5 Social Apps Performance in Colombia: Q1 2023
A look at the performance of the top 5 social apps in Colombia during Q1 2023, highlighting key metrics such as downloads, revenue, and active users.
In the first quarter of 2023, the top 5 social apps in Colombia exhibited notable trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides an insightful overview of their performance on a unified platform.
TikTok saw a significant increase in weekly downloads, starting from 265K at the end of December and peaking at approximately 421K by the end of March. Revenue for the app showed a steady upward trend, reaching around $27.8K in the week of March 6, before slightly decreasing to $24.5K by the end of the quarter. Weekly active users fluctuated between 11.4M and 12.3M throughout the quarter.
Kismia - Meet Singles Nearby experienced a decline in weekly downloads, starting from around 28K and dropping to approximately 6.4K by the end of March. Revenue saw a similar downward trend, peaking at $5K in mid-January and decreasing to around $3.4K by the end of the quarter. Weekly active users also decreased from around 38K to 30.5K during this period.
Bigo Live - Live Streaming App showed a mixed performance. Weekly downloads peaked at 69.7K in mid-January but declined to approximately 39.8K by the end of March. Revenue reached around $8.9K in mid-January and fell to approximately $3.6K by the end of the quarter. Active users fluctuated but maintained a range between 441K and 509K.
Grindr - Gay Dating & Chat had a relatively stable performance in terms of downloads, starting from 6K at the end of December and ending the quarter at around 5.1K. Revenue showed a slight decrease from $6.8K in late December to approximately $5.1K by the end of March. Weekly active users remained fairly constant, ranging from 127K to 155K during the quarter.
Facebook maintained a strong presence with weekly downloads starting at 232K and increasing to approximately 295K by the end of March. Revenue peaked at $9.2K in the last week of December but saw a decline to around $3.4K by the end of March. Active users ranged from 25.9M to 27.2M, showing a consistent user base.
For more detailed insights and data, visit Sensor Tower.
